Bitcast — The Decentralized Creator Economy

Bitcast is a decentralized platform that incentivizes content creators to connect brands with audiences. Creators publish YouTube videos to satisfy defined briefs and earn rewards based on engagement metrics.

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⚙️ High-Level Architecture

• Miners: Produce and publish YouTube content for one or more briefs.
• Validators: Obtain temporary OAuth tokens to securely access YouTube Analytics and validate performance.
• Brands: Define and publish content briefs (initially focused on the Bittensor ecosystem).
• Briefs Server: Hosts the active briefs.
• Bittensor Network: Manages on-chain compensation, rewarding Validators and Miners with the Bitcast alpha token.

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🚀 Getting Started

For Miners

1. Review Requirements
   Ensure your YouTube account and videos meet the minimum requirements.

2. Publish Content
   Create videos targeting one or more active briefs.

3. Earn Rewards
   Videos that satisfy briefs are rewarded based on YouTube Premium revenue stats.

4. Agency Operations
   Run a single miner with up to 5 YouTube accounts to operate as a content agency, aggregating multiple creators under one mining operation.

See the Miner Setup Guide for:

• Installation and configuration
• OAuth and account integration
• Miner registration on the network
• Reward tracking and monitoring

For Validators

Validators maintain the integrity of the network by:

• Retrieving analytics data via OAuth
• Verifying content engagement
• Disbursing on-chain rewards to Miners

Refer to the Validator Setup Guide for detailed instructions.

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📊 Scoring & Rewards System

Bitcast employs a dynamic, multi-layered scoring and rewards mechanism to fairly distribute emissions and incentivize high-quality participation. The system is designed to prioritize genuine engagement and prevent manipulation.

1. Briefs & Boost Multipliers

• Every brief is assigned a boost value.
  • Boost acts as a multiplier on the score of videos that fulfill the brief, giving higher priority to briefs from sponsors or clients.

2. Video Eligibility & Format Types

• Eligibility:
  • Videos must have both their transcript and description fully satisfy the requirements of an active brief.
• Format Types:
  Each brief specifies a required video format, which determines both eligibility and reward scaling:
  • Dedicated:
    • Sponsor’s topic is the main focus (≥80% of video).
    • Each YouTube account can be rewarded for up to 2 videos per dedicated brief (oldest 2 by publish date).
    • Receives 100% of the reward.
  • Ad-Read:
    • Sponsor’s message appears as a short, distinct segment.
    • Each YouTube account can be rewarded for up to 5 videos per ad-read brief (oldest 5 by publish date).
    • Receives 20% of the dedicated reward.

3. Performance Metrics & Anti-Exploitation Controls

• Reward Calculation:
  • Rewards are based on the 7-day moving average of YouTube Premium Revenue (estimatedRedPartnerRevenue).
  • For non-YPP YouTubers, Premium Revenue is estimated using the video’s minutes watched (estimatedMinutesWatched) multiplied by 0.00005.
  • For each eligible video, the (actual or estimated) Premium Revenue is multiplied by a scaling factor to determine the daily reward (in USD).
  • This daily USD reward is then converted into a weight relative to the subnet’s total daily miner emissions (USD).
  • By anchoring rewards to USD, we align with industry-standard metrics (CPM), making the system more transparent and familiar for miners.
• Lookback & Revenue Cap:
  • To prevent exploitation via fake engagement, Bitcast applies a lookback window:
    • For each video, the average premium revenue over the 7-day period is capped at the median daily revenue for the channel from the previous month.
    • YouTube audit and remove engagement that they deem to be fake within 1 month. The lookback factors this audit in a prevents exploitation.
• Reward Timing:
  • Only videos matching active briefs are considered.
  • Videos earn rewards for the first 14 days after they are published.
  • There is a 3-day delay in rewards (to align with YouTube's engagement verification), so rewards always lag behind video engagement by 3 days.

4. Emissions Model

• The boost multiplier increases the score of qualifying videos.
• Each brief has a maximum emissions cap, preventing any single brief from dominating the total emissions.
• Unclaimed emissions are automatically burned (removed from circulation) via the burn UID.

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🤝 Contact & Support

For assistance or questions, join our Discord support channel:

Bitcast Support on Bittensor Discord