Enhance readme for readability

README.md

@@ -1,40 +1,47 @@
-Arduino
-========
+<p align="center">
+	<img src="http://content.arduino.cc/brand/arduino-color.svg" width="50%" />
+</p>
 
-* Arduino is an open-source physical computing platform based on a simple I/O
+Arduino is an open-source physical computing platform based on a simple I/O
 board and a development environment that implements the Processing/Wiring
 language. Arduino can be used to develop stand-alone interactive objects or
 can be connected to software on your computer (e.g. Flash, Processing and MaxMSP).
 The boards can be assembled by hand or purchased preassembled; the open-source
-IDE can be downloaded for free at https://www.arduino.cc/en/Main/Software
+IDE can be downloaded for free at [https://arduino.cc](https://www.arduino.cc/en/Main/Software)
 
-* For more information, see the website at: https://www.arduino.cc/
-or the forums at: https://forum.arduino.cc/  
-You can also follow Arduino on Twitter at: https://twitter.com/arduino or
-like Arduino on Facebook at: https://www.facebook.com/official.arduino
+## More info at
 
-* To report a *bug* in the software or to request *a simple enhancement* go to:
-https://github.com/arduino/Arduino/issues
+-  [Our website](https://www.arduino.cc/)
 
-* More complex requests and technical discussion should go on the Arduino Developers
-mailing list:
-https://groups.google.com/a/arduino.cc/forum/#!forum/developers
+-  [The forums](https://forum.arduino.cc/)
 
-* If you're interested in modifying or extending the Arduino software, we strongly
-suggest discussing your ideas on the Developers mailing list *before* starting
-to work on them. That way you can coordinate with the Arduino Team and others,
+-  Follow us on [Twitter](https://twitter.com/arduino)
+-  And like us at [Facebook](https://www.facebook.com/official.arduino)
+
+## Bug reports and technical discussions
+
+-  To report a *bug* in the software or to request *a simple enhancement* go to [Github Issues](https://github.com/arduino/Arduino/issues)
+
+-  More complex requests and technical discussion should go on the [Arduino Developers
+mailing list](https://groups.google.com/a/arduino.cc/forum/#!forum/developers)
+
+-  If you're interested in modifying or extending the Arduino software, we strongly
+suggest discussing your ideas on the
+[Developers mailing list](https://groups.google.com/a/arduino.cc/forum/#!forum/developers)
+ *before* starting to work on them.
+That way you can coordinate with the Arduino Team and others,
 giving your work a higher chance of being integrated into the official release
-https://groups.google.com/a/arduino.cc/forum/#!forum/developers
 
-Installation
-------------
-Detailed instructions for installation in popular operating systems.  
-For Linux: https://www.arduino.cc/en/Guide/Linux (see also the Arduino playground page https://playground.arduino.cc/Learning/Linux)   
-For macOS X: https://www.arduino.cc/en/Guide/MacOSX   
-For Windows: https://www.arduino.cc/en/Guide/Windows
+## Installation
+
+Detailed instructions for installation in popular operating systems can be found at:
+
+-  [Linux](https://www.arduino.cc/en/Guide/Linux) (see also the [Arduino playground](https://playground.arduino.cc/Learning/Linux))
+-  [macOS](https://www.arduino.cc/en/Guide/MacOSX)
+-  [Windows](https://www.arduino.cc/en/Guide/Windows)
+
+## Credits
 
-Credits
---------
 Arduino is an open source project, supported by many.
 
 The Arduino team is composed of Massimo Banzi, David Cuartielles, Tom Igoe