Insights and opinions about digital customer experience, personalization, experimentation, composable & MACH architecture, and JAMstack
In this blog post, you’ll explore the basics of account-based marketing personalization and discuss some of the benefits you can expect from using it. You’ll also explore tips for getting started with your own account-based marketing personalization strategy.
One way to accelerate profitable growth is to focus on personalization. Providing personalization is essential for winning and retaining customers.
In this post, we'll cover everything you need to know about personalization: what personalization is and is NOT, the benefits of personalization, how to get started with personalization, personalization types, personalization and privacy paradox, and the future of personalization.
This article covers the basics of behavioral segmentation and how businesses can use these strategies to reach their business goals.
In this blog post, we'll discuss what customer experience optimization is and some methods you can use to optimize your customer experience to increase engagement and loyalty across your customer base.
"On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar - David Ogilvy." If you’re not already using A/B testing for your headlines, now is the time to start. It’s a simple and effective way to fine-tune your headlines and make sure they are engaging and persuasive.
In this post, we’ll explore four benefits of using Ninetailed and Contentful together for composable A/B testing.
In this comprehensive guide, we'll look at MACH architecture, how it works, and what benefits it can offer your business in 2023. Whether you're just starting out with MACH architecture or you're looking to expand your knowledge base, this guide has everything you need to get up to speed.
If you're interested in learning more about composable architecture and how it can help you build better solutions faster, this post is for you. In this blog post, you'll explore everything you need to know about composable architecture.
Microservices orchestration has become an essential part of the modern tech stack. Find out why and see how it can benefit your organization.
While it's common for people new to the field of web development to confuse these distinct technologies, the goal of this article is to provide you with sufficient knowledge about each technology, their similarities, differences, advantages and disadvantages, and their possible use cases. By the end of this article, you should have a good understanding of React and Node.js and when to use them in your projects.
Angular and React are two of the most popular JavaScript frameworks used for web and mobile application development, according to data from the JAMstack community survey 2022. They are powerful tools for creating efficient applications and have advantages and disadvantages. This article will discuss the differences between the two frameworks and provide guidance on which one to choose when. This post will also look at some of the advantages and disadvantages of each framework and their main features.
In this post, you'll explore the importance of digital transformation and the various benefits it can offer, as well as learn some challenges associated with it and have examples of successful implementation across industries.
In this blog post, you’ll dive into innovative techniques, benefits, and challenges that modern enterprises should consider when transforming their business digitally.