This A/B test introduced a new homepage banner for GloBox's mobile platform to promote food and drinks. Statistical analysis confirms a significant increase in conversion rates, validating the implementation of the banner for enhanced user engagement and sales.
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Globox conducted an A/B test to determine whether or not they should launch a new feature on their homepage. The analysis involved querying a PostgreSQL database, performing statistical analysis in a spreadsheet, and creating a dashboard using Tableau to present the results to the stakeholders
DanieleDepiro/GloBox_ABtest
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Globox conducted an A/B test to determine whether or not they should launch a new feature on their homepage. The analysis involved querying a PostgreSQL database, performing statistical analysis in a spreadsheet, and creating a dashboard using Tableau to present the results to the stakeholders
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