diff --git a/serde_derive/src/de.rs b/serde_derive/src/de.rs
index 4967e35d1..4806a6e5f 100644
--- a/serde_derive/src/de.rs
+++ b/serde_derive/src/de.rs
@@ -1,5 +1,6 @@
 use crate::fragment::{Expr, Fragment, Match, Stmts};
 use crate::internals::ast::{Container, Data, Field, Style, Variant};
+use crate::internals::deprecated::allow_deprecated;
 use crate::internals::name::Name;
 use crate::internals::{attr, replace_receiver, ungroup, Ctxt, Derive};
 use crate::{bound, dummy, pretend, this};
@@ -22,6 +23,8 @@ pub fn expand_derive_deserialize(input: &mut syn::DeriveInput) -> syn::Result<To
     precondition(&ctxt, &cont);
     ctxt.check()?;
 
+    let allow_deprecated = allow_deprecated(input)?;
+
     let ident = &cont.ident;
     let params = Parameters::new(&cont);
     let (de_impl_generics, _, ty_generics, where_clause) = split_with_de_lifetime(&params);
@@ -34,6 +37,7 @@ pub fn expand_derive_deserialize(input: &mut syn::DeriveInput) -> syn::Result<To
         let used = pretend::pretend_used(&cont, params.is_packed);
         quote! {
             #[automatically_derived]
+            #allow_deprecated
             impl #de_impl_generics #ident #ty_generics #where_clause {
                 #vis fn deserialize<__D>(__deserializer: __D) -> #serde::__private::Result<#remote #ty_generics, __D::Error>
                 where
@@ -49,6 +53,7 @@ pub fn expand_derive_deserialize(input: &mut syn::DeriveInput) -> syn::Result<To
 
         quote! {
             #[automatically_derived]
+            #allow_deprecated
             impl #de_impl_generics #serde::Deserialize<#delife> for #ident #ty_generics #where_clause {
                 fn deserialize<__D>(__deserializer: __D) -> #serde::__private::Result<Self, __D::Error>
                 where
diff --git a/serde_derive/src/internals/deprecated.rs b/serde_derive/src/internals/deprecated.rs
new file mode 100644
index 000000000..f3fed95a9
--- /dev/null
+++ b/serde_derive/src/internals/deprecated.rs
@@ -0,0 +1,58 @@
+use proc_macro2::TokenStream;
+use quote::quote;
+
+pub fn allow_deprecated(input: &syn::DeriveInput) -> syn::Result<TokenStream> {
+    if should_allow_deprecated(input)? {
+        Ok(quote! { #[allow(deprecated)]})
+    } else {
+        Ok(TokenStream::default())
+    }
+}
+
+/// Determine if an `#[allow(deprecated)]` should be added to the derived impl.
+///
+/// This should happen if the derive input or a variant of the enum (if derive input is an enum)
+/// has on of:
+///   - `#[deprecated]`
+///   - `#[allow(deprecated)]`
+fn should_allow_deprecated(input: &syn::DeriveInput) -> syn::Result<bool> {
+    if contains_deprecated_attrs(&input.attrs)? {
+        return Ok(true);
+    }
+    if let syn::Data::Enum(data_enum) = &input.data {
+        for variant in &data_enum.variants {
+            if contains_deprecated_attrs(&variant.attrs)? {
+                return Ok(true);
+            }
+        }
+    }
+    Ok(false)
+}
+
+/// Check whether a set of attributes contains one of:
+///   - `#[deprecated]`
+///   - `#[allow(deprecated)]`
+fn contains_deprecated_attrs(attrs: &[syn::Attribute]) -> syn::Result<bool> {
+    for attr in attrs {
+        if let syn::Meta::Path(path) = &attr.meta {
+            if path.is_ident("deprecated") {
+                return Ok(true);
+            }
+        }
+        if let syn::Meta::List(meta_list) = &attr.meta {
+            if meta_list.path.is_ident("allow") {
+                let mut deprecated_allowed = false;
+                meta_list.parse_nested_meta(|meta| {
+                    if meta.path.is_ident("deprecated") {
+                        deprecated_allowed = true;
+                    }
+                    Ok(())
+                })?;
+                if deprecated_allowed {
+                    return Ok(true);
+                }
+            }
+        }
+    }
+    Ok(false)
+}
diff --git a/serde_derive/src/internals/mod.rs b/serde_derive/src/internals/mod.rs
index cd1e81052..d4e993449 100644
--- a/serde_derive/src/internals/mod.rs
+++ b/serde_derive/src/internals/mod.rs
@@ -1,5 +1,6 @@
 pub mod ast;
 pub mod attr;
+pub mod deprecated;
 pub mod name;
 
 mod case;
diff --git a/serde_derive/src/ser.rs b/serde_derive/src/ser.rs
index 46be736c4..664c80ec9 100644
--- a/serde_derive/src/ser.rs
+++ b/serde_derive/src/ser.rs
@@ -1,5 +1,6 @@
 use crate::fragment::{Fragment, Match, Stmts};
 use crate::internals::ast::{Container, Data, Field, Style, Variant};
+use crate::internals::deprecated::allow_deprecated;
 use crate::internals::name::Name;
 use crate::internals::{attr, replace_receiver, Ctxt, Derive};
 use crate::{bound, dummy, pretend, this};
@@ -18,6 +19,7 @@ pub fn expand_derive_serialize(input: &mut syn::DeriveInput) -> syn::Result<Toke
     };
     precondition(&ctxt, &cont);
     ctxt.check()?;
+    let allow_deprecated = allow_deprecated(input)?;
 
     let ident = &cont.ident;
     let params = Parameters::new(&cont);
@@ -30,6 +32,7 @@ pub fn expand_derive_serialize(input: &mut syn::DeriveInput) -> syn::Result<Toke
         let used = pretend::pretend_used(&cont, params.is_packed);
         quote! {
             #[automatically_derived]
+            #allow_deprecated
             impl #impl_generics #ident #ty_generics #where_clause {
                 #vis fn serialize<__S>(__self: &#remote #ty_generics, __serializer: __S) -> #serde::__private::Result<__S::Ok, __S::Error>
                 where
@@ -43,6 +46,7 @@ pub fn expand_derive_serialize(input: &mut syn::DeriveInput) -> syn::Result<Toke
     } else {
         quote! {
             #[automatically_derived]
+            #allow_deprecated
             impl #impl_generics #serde::Serialize for #ident #ty_generics #where_clause {
                 fn serialize<__S>(&self, __serializer: __S) -> #serde::__private::Result<__S::Ok, __S::Error>
                 where
diff --git a/test_suite/tests/deprecated.rs b/test_suite/tests/deprecated.rs
new file mode 100644
index 000000000..5fee73b21
--- /dev/null
+++ b/test_suite/tests/deprecated.rs
@@ -0,0 +1,34 @@
+#![deny(deprecated)]
+#![allow(dead_code)]
+
+use serde_derive::{Deserialize, Serialize};
+
+/// deprecated enum
+#[derive(Serialize, Deserialize)]
+#[deprecated]
+enum E1 {
+    A,
+    B,
+}
+
+/// deprecated struct
+#[derive(Serialize, Deserialize)]
+#[deprecated]
+struct S1 {
+    a: bool,
+}
+
+/// deprecated enum variant
+#[derive(Serialize, Deserialize)]
+enum E2 {
+    A,
+    #[deprecated]
+    B,
+}
+
+/// deprecated struct field
+#[derive(Serialize, Deserialize)]
+struct S2 {
+    #[deprecated]
+    a: bool,
+}
diff --git a/test_suite/tests/ui/deprecated/deprecated_de_with.rs b/test_suite/tests/ui/deprecated/deprecated_de_with.rs
new file mode 100644
index 000000000..83466525f
--- /dev/null
+++ b/test_suite/tests/ui/deprecated/deprecated_de_with.rs
@@ -0,0 +1,20 @@
+#![deny(deprecated)]
+
+use serde::Deserializer;
+use serde_derive::Deserialize;
+
+#[derive(Deserialize)]
+pub struct Struct {
+    #[serde(deserialize_with = "deprecated_with")]
+    pub field: i32,
+}
+
+#[deprecated]
+fn deprecated_with<'de, D>(_deserializer: D) -> Result<i32, D::Error>
+where
+    D: Deserializer<'de>,
+{
+    unimplemented!()
+}
+
+fn main() {}
diff --git a/test_suite/tests/ui/deprecated/deprecated_de_with.stderr b/test_suite/tests/ui/deprecated/deprecated_de_with.stderr
new file mode 100644
index 000000000..6e4ede677
--- /dev/null
+++ b/test_suite/tests/ui/deprecated/deprecated_de_with.stderr
@@ -0,0 +1,11 @@
+error: use of deprecated function `deprecated_with`
+ --> tests/ui/deprecated/deprecated_de_with.rs:8:32
+  |
+8 |     #[serde(deserialize_with = "deprecated_with")]
+  |                                ^^^^^^^^^^^^^^^^^
+  |
+note: the lint level is defined here
+ --> tests/ui/deprecated/deprecated_de_with.rs:1:9
+  |
+1 | #![deny(deprecated)]
+  |         ^^^^^^^^^^
diff --git a/test_suite/tests/ui/deprecated/deprecated_ser_with.rs b/test_suite/tests/ui/deprecated/deprecated_ser_with.rs
new file mode 100644
index 000000000..72f55a36d
--- /dev/null
+++ b/test_suite/tests/ui/deprecated/deprecated_ser_with.rs
@@ -0,0 +1,20 @@
+#![deny(deprecated)]
+
+use serde::Serializer;
+use serde_derive::Serialize;
+
+#[derive(Serialize)]
+pub struct Struct {
+    #[serde(serialize_with = "deprecated_with")]
+    pub field: i32,
+}
+
+#[deprecated]
+fn deprecated_with<S>(_field: &i32, _serializer: S) -> Result<S::Ok, S::Error>
+where
+    S: Serializer,
+{
+    unimplemented!()
+}
+
+fn main() {}
diff --git a/test_suite/tests/ui/deprecated/deprecated_ser_with.stderr b/test_suite/tests/ui/deprecated/deprecated_ser_with.stderr
new file mode 100644
index 000000000..574c71168
--- /dev/null
+++ b/test_suite/tests/ui/deprecated/deprecated_ser_with.stderr
@@ -0,0 +1,11 @@
+error: use of deprecated function `deprecated_with`
+ --> tests/ui/deprecated/deprecated_ser_with.rs:8:30
+  |
+8 |     #[serde(serialize_with = "deprecated_with")]
+  |                              ^^^^^^^^^^^^^^^^^
+  |
+note: the lint level is defined here
+ --> tests/ui/deprecated/deprecated_ser_with.rs:1:9
+  |
+1 | #![deny(deprecated)]
+  |         ^^^^^^^^^^