diff --git a/ansi/baseelement.go b/ansi/baseelement.go
index c4a388ea..43289fb6 100644
--- a/ansi/baseelement.go
+++ b/ansi/baseelement.go
@@ -3,6 +3,7 @@ package ansi
 import (
 	"bytes"
 	"io"
+	"strings"
 	"text/template"
 
 	"github.com/muesli/termenv"
@@ -38,13 +39,21 @@ func renderText(w io.Writer, p termenv.Profile, rules StylePrimitive, s string)
 
 	out := termenv.String(s)
 
+	if rules.Upper != nil && *rules.Upper {
+		out = termenv.String(strings.ToUpper(s))
+	}
+	if rules.Lower != nil && *rules.Lower {
+		out = termenv.String(strings.ToLower(s))
+	}
+	if rules.Title != nil && *rules.Title {
+		out = termenv.String(strings.Title(s))
+	}
 	if rules.Color != nil {
 		out = out.Foreground(p.Color(*rules.Color))
 	}
 	if rules.BackgroundColor != nil {
 		out = out.Background(p.Color(*rules.BackgroundColor))
 	}
-
 	if rules.Underline != nil && *rules.Underline {
 		out = out.Underline()
 	}
diff --git a/ansi/style.go b/ansi/style.go
index cdff8695..973243d5 100644
--- a/ansi/style.go
+++ b/ansi/style.go
@@ -45,6 +45,9 @@ type StylePrimitive struct {
 	BackgroundColor *string `json:"background_color,omitempty"`
 	Underline       *bool   `json:"underline,omitempty"`
 	Bold            *bool   `json:"bold,omitempty"`
+	Upper           *bool   `json:"upper,omitempty"`
+	Lower           *bool   `json:"lower,omitempty"`
+	Title           *bool   `json:"title,omitempty"`
 	Italic          *bool   `json:"italic,omitempty"`
 	CrossedOut      *bool   `json:"crossed_out,omitempty"`
 	Faint           *bool   `json:"faint,omitempty"`
@@ -151,6 +154,9 @@ func cascadeStyle(parent StyleBlock, child StyleBlock, toBlock bool) StyleBlock
 	s.BackgroundColor = parent.BackgroundColor
 	s.Underline = parent.Underline
 	s.Bold = parent.Bold
+	s.Upper = parent.Upper
+	s.Title = parent.Title
+	s.Lower = parent.Lower
 	s.Italic = parent.Italic
 	s.CrossedOut = parent.CrossedOut
 	s.Faint = parent.Faint
@@ -186,6 +192,15 @@ func cascadeStyle(parent StyleBlock, child StyleBlock, toBlock bool) StyleBlock
 	if child.Bold != nil {
 		s.Bold = child.Bold
 	}
+	if child.Upper != nil {
+		s.Upper = child.Upper
+	}
+	if child.Lower != nil {
+		s.Lower = child.Lower
+	}
+	if child.Title != nil {
+		s.Title = child.Title
+	}
 	if child.Italic != nil {
 		s.Italic = child.Italic
 	}
diff --git a/glamour_test.go b/glamour_test.go
index 7f36d219..8ff127fa 100644
--- a/glamour_test.go
+++ b/glamour_test.go
@@ -188,3 +188,33 @@ func TestRenderHelpers(t *testing.T) {
 			string(td), b)
 	}
 }
+
+func TestCapitalization(t *testing.T) {
+	p := true
+	style := DarkStyleConfig
+	style.H1.Upper = &p
+	style.H2.Title = &p
+	style.H3.Lower = &p
+
+	r, err := NewTermRenderer(
+		WithStyles(style),
+	)
+	if err != nil {
+		t.Fatal(err)
+	}
+
+	b, err := r.Render("# everything is uppercase\n## everything is titled\n### everything is lowercase")
+	if err != nil {
+		t.Fatal(err)
+	}
+
+	// expected outcome
+	td, err := ioutil.ReadFile("testdata/capitalization.test")
+	if err != nil {
+		t.Fatal(err)
+	}
+
+	if string(td) != b {
+		t.Errorf("Rendered output doesn't match!\nExpected: `\n%s`\nGot: `\n%s`\n", td, b)
+	}
+}
diff --git a/testdata/capitalization.test b/testdata/capitalization.test
new file mode 100644
index 00000000..2c684356
--- /dev/null
+++ b/testdata/capitalization.test
@@ -0,0 +1,7 @@
+
+   EVERYTHING IS UPPERCASE                                                    
+                                                                              
+  ## Everything Is Titled                                                     
+                                                                              
+  ### everything is lowercase                                                 
+