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| 1 | +# 📣 CTA Sections – Manager Guide |
| 2 | + |
| 3 | +This guide explains the call-to-action sections available in this template and how to use them to drive user action. |
| 4 | + |
| 5 | +--- |
| 6 | + |
| 7 | +## Why CTAs Matter |
| 8 | + |
| 9 | +CTAs prompt visitors to take the next step—sign up, buy, or learn more. Mix and match these sections to support campaigns and promotions across your site. |
| 10 | + |
| 11 | +--- |
| 12 | + |
| 13 | +## Section-by-Section Manager Summary |
| 14 | + |
| 15 | +### **Banner** |
| 16 | +Full-width block with an optional title, description, and button. Great for highlighting a single message after a hero or between content blocks. |
| 17 | +**Use on:** Landing pages or at the top of key pages |
| 18 | +**Frequency:** One per page |
| 19 | + |
| 20 | +### **Button Group** |
| 21 | +Stack or row of multiple buttons. Useful when presenting a few equal-priority actions (e.g., pricing tiers or app store links). |
| 22 | +**Use on:** Pricing pages, download pages |
| 23 | +**Frequency:** Whenever multiple actions are needed |
| 24 | + |
| 25 | +### **Countdown** |
| 26 | +Live timer counting down to a specified date with optional copy and button. Builds urgency for time-sensitive offers. |
| 27 | +**Use on:** Launches, sales, events |
| 28 | +**Frequency:** Campaign-specific |
| 29 | + |
| 30 | +### **Exit Modal** |
| 31 | +Modal triggered when users show exit intent or scroll beyond the first viewport. Captures last-chance engagement. |
| 32 | +**Use on:** Site-wide for list building or special offers |
| 33 | +**Frequency:** One global instance |
| 34 | + |
| 35 | +### **Promo** |
| 36 | +Flexible promotional panel with optional image, text, and button. Fits naturally within content flows. |
| 37 | +**Use on:** Blog sidebars, content blocks, in-between sections |
| 38 | +**Frequency:** As needed |
| 39 | + |
| 40 | +### **Sticky Footer** |
| 41 | +Persistent bar fixed to the bottom of the viewport with a short message and optional button. Dismissible by the user. |
| 42 | +**Use on:** Site-wide promotions requiring constant visibility |
| 43 | +**Frequency:** One at a time |
| 44 | + |
| 45 | +--- |
| 46 | + |
| 47 | +## Putting It Together |
| 48 | + |
| 49 | +- **Launch Campaign:** Countdown + Promo + Sticky Footer |
| 50 | +- **Lead Capture:** Exit Modal + Banner |
| 51 | +- **Product Page:** Promo + Button Group |
| 52 | + |
| 53 | +Use these sections strategically to guide visitors and improve conversions. |
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